27 September 2006

Nowhere to run, baby, nowhere to hide…

I see that Tim Dyson, CEO of the Next Fifteen Group, and Aedhmar Hynes, CEO of Tim’s Group’s biggest brand Text 100, have both been blogging about the same subject; how the ability to store and share video will impact organisations’ and individuals’ reputation management. Tim thinks it’s great that every speech that’s ever made by a company exec will be there to see for ever and ever; Aedhmar is more cautious.

We, of course, think it’s brilliant, as there’ll be plenty of opportunity to see overpaid, overweight, self-important execs taken to task over their performance and pay packets. Some of them might even trip over or spill water everywhere, which would be ace.

But what will be especially cool is when all these videos get tied together through video hyperlinks, like I’ve just read about in the Economist (you’ll need a subscription but if you haven’t got one, what the hell are you thinking about?). Basically, what’ll happen is that when you’re watching a video, certain aspects will be highlighted and you’ll be able to click on them to be taken to a related video or other information…just like static webpages today.

Brilliant, eh? Just think, you’re watching a video of some CEO chuntering on about how he’s laying off thousands of unfortunate employees and suddenly his underwear combusts! Click on the flaming pants to be taken to another video to see the same fatcat telling us last week how he didn’t foresee any redundancies taking place in the near future.

Now that’s the kind of reality TV we like.

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