There's a new agency in town...

...well, there is if your town's Reading. And when I say new I do, of course, really mean "rebranded bit of an old and fusty PR company". The omens are great though; it promises to deliver "PR with pizzazz" and says it's "sparkling with energy, excitement and enthusiasm" and lots of other "e" words like its name, which is Escapade.

In my dictionary, escapade is defined as "a reckless adventure or wild prank". Reckless? This lot? I don't think so. They've organised a brilliant launch party in Reading for Wednesday night. The venue's booked, catering's lined up, entertainment sorted, outfits chosen. Everything's sorted.

Guests? Eh? Oh fu*k!

So yesterday, only three days before canapé leftovers for weeks, Escapade gets the invitations out (or at least, that's when our source got his). Christ, it can take more than three days to get to Reading if the M4's a bit busy.

So if you're in the area on Wednesday night, help out with the undoubtedly free booze and get yourself down to lsq2 (yes, really, that's the name of a bar and brasserie...it's Australasian...what can you expect?). As its website says, "lsq2 is very easy to find. Head for the new Ecotricity wind turbine and we are within a stones throw from there". Can't bloody miss it then.

Still, the very best of luck to the sparkly Escapade team.