Ch, ch, ch, ch, changes...

So if only a few months ago you'd topped the PR Week Top 50 Tech Agencies league table, what would you do?

That's right...you'd move offices and change the company name.

Which is exactly what our buddies down at Write-Image are doing. From Monday next week, they'll be residing in swanky new premises on St Martin's Lane and calling themselves Metia.

Metia? What's that?

Well, it's a place in Mozambique, that's what. Or (possibly of slightly more relevance) the Metia Framework is "A Generalized Metadata Driven Framework for the Management and Distribution of Electronic Media" (but you already knew that, didn't you?).

Ooooh, get them. How very "moderne"; how very "2.0".

There's a new logo too...looks like an orange teardrop. Click here to see the funky little animation.