Apologies in advance...

...but it's low hanging fruit at its very lowest. From PRWeak:

"Edelman bags Viagra brief"

The new CEO seems to have started well doesn't he...but can he keep it up?

From the PRWeak story itself...Edelman UK healthcare director Steven Spurr says:

"It wants to get its position back up to where it was a few years ago"...don't we all, Steve, don't we all...

"A sizeable portion of our work will now be aimed at women"...I'm not making this up, honest...

"Spurr also revealed that the brief could be extended"...extended briefs..?

What a beauty...