Stupid is as stupid does...
A couple of pieces of piss-poor PR performance landed in our inbox this afternoon.
First up, some numpty at Grant Butler Coomber managed to send out a press release and include the wrong client name...only to several hours later try and gloss over it with this:
"I am extremely sorry, however there was a typo in the below e-mail. The company that should be mentioned as the survey sponsors is PacketExchange not Websense. Please do let me know if this presents any problems."
Problems? Not for us pal...maybe for you.
Then, an equally challenged individual from Bite decided to attach Toshiba's entire press list (that'll be just the 458 names then...) to an email to an undisclosed list of recipients...though it'd be a fair guess, we reckon, that it went to all the people in the attached spreadsheet.
Still, the hack community has hardly been covering itself in glory either. Check out this Response Source enquiry from yesterday:
JOURNALIST: Andrew Dickens (staff)
DEADLINE: 30-June-2007 17:00
QUERY: Myself and the Deputy News Editor are going to Le Mans from 15-18 June. We are looking for loans off the following if anyone out there is feeling very kind: a car and camping equipment (from tin pots to tents), OR a motor-home. I have to make it clear that there is no guarantee of coverage.
Surely that's abusing the system?
The Flackenhack Awards are going to have categories for this kind of rubbish you know...