And in some countries, they still drown witches...
I read this over at Getting Ink this morning:
"A journo chum emailed us this morning to see if we too had noticed the increasing number of requests we’re getting from PR types to see our stories before we publish them. I thought about it and yes, I’m getting a few more of those requests. But I tend not to worry about it, because my default response to any request to see my copy before it’s filed is ‘sorry, no chance’."
I'm astonished. Does that seriously still happen? Who's doing it? Is it you?
If so, stop it now, you imbecile. What's that? It's your clients that want to see copy...it's not your fault..? Well find your balls and start consulting. Tell your clients that it doesn't work like that (unless, of course, they want to ruin relationships with hacks before they've even got them) and if they don't want to listen, tell them to try direct mail instead. Then they can spend all the time they want approving copy.
The rest of the Getting Ink post is worth a read too.