If brevity is the soul of wit...
...then this is the funniest press release I've ever seen.
I love it...if you ignore the headline and the boilerplates, it's only 63 words long. And that includes one "leader" and one (bless 'em) "the world's leading"...it's quality.
Anyone got a shorter one..?
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- A gossip site for those involved with technology PR in the UK. Contributions warmly welcomed, attributed or anonymously: theworldsleading@yahoo.co.uk
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5 comments:
that's wierd - I can only assume they left a whole load of words out by mistake..?
It took 6 hours to take a brief, draft and secure approvals for that release, plus an additional 4 hours calling it round the IT hacks. Given that the client probably wants senior level resource, please find enclosed an invoice for £1,800 + VAT
I think (despite the references to world's leading, clearly) that they're on the right track. Why waste words a long pointless quote from your CEO, or meaningless bumf about how the market is ready for such a partnership?
I'll be suggesting the 'press release lite' to all my clients.
I wonder how many people did it have to go through before it got approved!
"additional 4 hours calling it round the IT hacks"
...praying that nobody picks up. I'd either show that release the inside of the bin in double-quick time or call their bluff.
Q1 "Who's up for interview on this?"
A "Well the marketing veep for Isilon"
Q2 "What about Schlumberger?"
A "Erm....."
I'm willing to bet that approval took a lot more than 6 hours. It's almost worth ringing Schlumberger to ask them about it. Almost.
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