It's those orange boiler suits they make 'em wear...
I lucked upon a blog I'd never seen before this morning. Actually, two blogs, but one more notable than the other. It's called Analyst Equity and is edited by Duncan Chapple of Lighthouse Analyst Relations. It has, frankly, the snappiest strapline I've ever come across:
"Global AR experts show how tech suppliers & analyst firms use the analyst-vendor-user triangle to grow brand equity & build corporate value."
How about that, eh? Not even the faintest whiff of bullshit.
The other thing I noticed was the most recent post, which highlighted a new blog from another analyst relations expert called Marc Duke. Aside from the fact that our editor Duncan Chapple managed to get the second spelling of Marc's name incorrect in his headline (have a look, you'll see what I mean), the post includes an interesting description of Lewis PR. Here it is:
"He [Marc] deserves kudos for surviving Lewis - the Guantánamo of the PR world"
Crikey! I'm not even sure we'd risk that one. Having said that, there is an immediate caveat (though do we sense a tongue firmly in cheek..?):
"(of course, in the sense that it's a highly-professional outfit, in the sunniest of environments)"
That should save your bacon...perhaps.