Who do you think you are kidding Mr Lewis..?
Prepare yourselves...Lewis PR is on the march and coming to a town near you very soon...all under the command of a German, no less.
Where's Captain Mainwaring when you need him, eh?
What am I blathering on about? Well, in case you missed it, yesterday Lewis PR announced plans to double its global network of offices, adding another 20 over the next two years! It also said that it would be opening two Lewis Employee Development Centres (LEDAs) which will "‘hothouse’ new emerging talent, by providing intensive six-month training expertise." Sounds a bit like brainwashing to me.
The first of these will be based in Munich. Helloooooo......
And the whole expansion project will be directed by Andres Wittermann, VP of Lewis PR’s European region.
So let me get this straight...ambitious plans for global expansion...intensive training for young people...all run by a German fella...
Where's my tin hat?
But seriously, for a company that's opened 21 offices in the last 12 years or so, to open another 20 in two seems extraordinary. Might it be over stretching itself..? The announcement also claims that: "Investment in both the training centres and future offices over the next two years is expected to exceed $2million." Bloody right it'll exceed $2m!
Lewis does point to some impressive growth over the past year...27% in the US, 26% in APAC, 11% in Europe...though exactly what this means in terms of revenue (and, more importantly, profit) we're not sure. As you'll remember, Lewis declined to take part in last year's PRWeak League Tables as it wanted to focus on its international expansion. We assume the same excuse will do for the next couple of years too...