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Surely Lexis would have been a better fit for August One's UK generalist approach? Text is just an international tech specialist. Can't see the logic in the fit, unless Lexis refused the option.
Well it does potentially give Text 100 in the UK some corporate and consumer credentials, though whether it will be convincing enough to win any business is another matter...after all, JPR was rolled into AO to strengthen AO's consumer offering, and that didn't exactly work out. Thinking about the Lexis thing, I can see why they wouldn't think that the remaining AO team would add anything to its existing resources.
It's ironic given that AO was spun out of Text originallly.
Perhaps Next Fifteen CEO Tim Dyson's blog masthead should stop referring to August One as one of Europe's "hot" PR agencies? Or maybe he hasn't heard the news.http://siliconvalleypr.blogspot.com/
TWL - With reference to your comment... 'Thinking about the Lexis thing, I can see why they wouldn't think that the remaining AO team would add anything to its existing resources.'That's a bit harsh on the existing staff - some of who I'm sure are very competent and talented! Fair enough if you want to have a swipe at the leadership of the company, but as an ex-employee of AO myself, (having been made redundant a couple of years ago), even I'm not bitter enough to make such sweeping and cruel comments. Get a grip.
I don't think it was a "sweeping and cruel" comment...and it wasn't meant as a personal dig at any member of the AO team. But think about it - Lexis is a successful and growing consumer/corporate agency, AO has been steadily shrinking until eventually wound up into Text 100. If you were running Lexis, would you want to take on the remnants of a failing agency? Umm, probably not. You'd rather pick and choose your new recruits.
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