Why don't you stick the kettle on love...
...while I get on with some important consulting..?
It's true, I've been guilty recently of misunderstanding the blogged word...or rather a comment or two. It happens, I'm sorry. This is the latest to have me slightly confused:
"It's not a secret that PR isn't what it was. The hard line consultancy gig has been eroded by a twenty year wave of femininity. This is never more clearly reflected that in the gender ratio of PR courses. But PR still retains a hardcore consultant element to it."
This from a post on The PR Place, a blog from 21 year old PR account executive Richard Millington, who works for a company called apt marketing & PR in Cheltenham. Of course we should probably bow to the near-teenager Richard's wealth of PR experience and the post should be read in context, which I urge you to do here.
But: "The hard line consultancy gig has been eroded by a twenty year wave of femininity." What can he possibly mean..? Perhaps he could explain it to apt's managing director, Angie Petkovic.
Still, Richard's blog does have the strapline: "Day to day PR discussion, with a splatter of sarcasm, a whiff of ignorance and a sprinkle of self-promotion"
Whiff? This one stinks...