A different type of spinning...
We've talked before about how, when it comes to naming your new PR company, for a supposedly creative industry so many seem to show a complete lack of creativity and simply name the company after themselves...Edelman, Hill & Knowlton, Burson-Marstellar...the list goes on and on. Hardly a showcase of originality, is it? So when this morning I came across a PR company I'd never heard of before, but which seemed to have fallen into the same, uninspired naming trap, I was ready to let rip. But it isn't so.
The company in question is Parker, Wayne & Kent (some of you have already got it, haven't you?) Visit its website...go on...and you'll see three rather odd images at the top. At first glance, I thought they were close-ups of people playing Paper, Rock, Scissors (which perhaps was how the agency resolved client billing issues) but they're not...and when you notice the tagline "Heroic Public Relations Consultants" it starts to become clear.
The first picture is of a hand in Spider-Man web-spinning pose (Parker...Peter Parker...geddit?), the second hand is in Batman punching-fist-into-palm-in-frustration pose (Wayne...Bruce Wayne) and the final hand is in Superman off-for-a-quick-fly pose (Kent...you know the rest).
How about that, eh? Naming your PR company after the everyday names of superheroes! Unless, of course, the founders of the company are really called Parker, Wayne & Kent? Which would be some coincidence.
It appeals, in a childish way. However, I do wonder if they're setting themselves up for a fall by calling themselves "heroic"? After all, it's a big claim. Indeed, when posting a job vacancy on UKPress yesterday, the first "team value" that applicants were asked to ascribe to was this:
"1. Heroism - To be heroic is to be: a problem solver, admired, benevolent, chivalrous, confident, courageous, daring, exceptional, gallant, good, great in a crisis, influential, noble, one in a million, powerful, reliable"
Crumbs...and there are only six more values to ascribe to! And you'll need to be able to save the planet on a regular basis.
No mention of salary, funnily enough.