Having studied various academic tomes, it is a pleasure to at last reveal the difficulties faced by a typical PR person.
The red circle represents ‘time available,’ or what is otherwise known by senior management as ‘fee.’
The blue box represents ‘work to be done,’ or what is otherwise known by the client as ‘stuff that I’m paying for to get done.’
The image below represents how these two values relate to each other.
In this diagram, the blue area also represents what the typical PR person used to know as ‘evenings and weekends....’