I was reading the Economist last night. I don't normally give the advertisements more than a cursory glance, but one for Unisys caught my eye. It was very orange. It didn't contain a lot of copy so I'm going to reproduce it all for you here:
UPGRADE YOUR BEST-CASE SCENARIO.
Even outsourcing's benefits have benefits. The best way to realize them is to unlearn your misconceptions about outsourcing. Unisys Outsourcing Solutions offer the proven processes, unique methodologies, and the innovation you need to manage risk, adapt to change and accelerate the benefits of your best-case transformation scenario. Our Solutions for Secure Business Operations can optimize your business performance and your competitive advantage. For maximizing your full business potential, outsourcing is a win-win scenario. Unlearning is just the beginning.
What?! It's like they put all the tech industry bullshit in a bag, threw it on the table and copied it verbatim.
"Upgrade your best-case scenario, processes, methodologies, innovation, manage risk, adapt to change, transformation, win-win" ...and surely having to "unlearn your misconceptions" is some sort of double negative?
What I'd love is for a copywriter to come over here - maybe The Friendly Ghost or Matthew Stibbe - and explain where there's any merit in that piece of copy whatsoever.