We’re very green, as in, naïve….
Imagine. You’re an IT company pushing the green benefits of your new super-duper carbon footprint friendly data centres. You have a particularly cool example, in Nice.
As you’ve run out of strategically shaved monkeys, you bring in H&K to work out how to ‘leverage’ this amazing opportunity.
The PR alchemy process concludes:
Target environmentally conscious IT journalists
Invite them to view the data centre first hand
And offer a face-to-face interview with a senior (US based) HP executive
That’s a lot of plane trips to celebrate something that’s billed as eco-friendly. An irony that more than one journo picked up on.
Would love to be a fly on the wall during the "how do we build awareness around HP video conferencing technology" brainstorm….