27 June 2007

We’re very green, as in, naïve….

Imagine. You’re an IT company pushing the green benefits of your new super-duper carbon footprint friendly data centres. You have a particularly cool example, in Nice.

As you’ve run out of strategically shaved monkeys, you bring in H&K to work out how to ‘leverage’ this amazing opportunity.

The PR alchemy process concludes:

Target environmentally conscious IT journalists
Invite them to view the data centre first hand
And offer a face-to-face interview with a senior (US based) HP executive

That’s a lot of plane trips to celebrate something that’s billed as eco-friendly. An irony that more than one journo picked up on.

Would love to be a fly on the wall during the "how do we build awareness around HP video conferencing technology" brainstorm….
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4 comments:

Anonymous said...

Perhaps they ought to have asked the journalists to cycle to Nice. And back.

5:18 pm
Anonymous said...

The relentless stream of green guff that emanates from PR departments these days is enough to make me want to buy a Range Rover. FFS - the whole green thing is a con, and one that will - as a topical issue - burn itself out before long. Stick to relevant and brand / product related campaigns instead of all this socially responsible carbon emissions bullshit.

8:58 pm
Anonymous said...

"and one that will... burn itself out before long"

Is that a subconscious reference to global warming?

S

10:34 am
Anonymous said...

Whilst the story is indeed highly amusing, it would be even better had you got your facts right. H&K hasn't represented HP's TSG division (the bit that looks after data centres) for 18 months. I think the monkeys you refer to are those at Burson Marsteller...

1:25 pm

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