They're a forgiving bunch...
...but ring them on deadline and they crucify you.
From The Scotsman:
"PR SPINMEISTERS at Weber Shandwick Scotland are celebrating a remarkable coup: managing to "sell in" a story to the Pope. Vatican Radio was one of the takers for the company's promotion of NetIDme, an online service aimed at improving internet chat security for children. Less spiritual outlets such as ITN, ABC radio..."
You'll need a subscription to ead the rest..."from as little as £29.95 a year."
Like a Jock's going to stump up for that..!