Client agency relationship....
Very much enjoyed this cartoon from today's Times.
Strangely, it also worked for me as an illustration of the client/agency relationship (a strange quirk of timing, given the previous post).
I've held umbrellas over clients while I get wet. I've queued for coffee, while my client has been sat down all comfortable.
I've taken clients out for a bloody expensive meal with lashings of top quality wine, to not even be offered a cup of coffee when visiting their office the next day.
I've flown with clients, with me in economy and them - on the same plane - in business class. And arrived to find they are in a five star hotel on the seafront, while I'm in a hostel without hot water.
And I've had some lovely clients too. Ones that have sent birthday presents. Ones that have sent members of the agency team notes of congratulation when they've been promoted. Ones that have suggested I fly out on a Friday for a Monday meeting, so I can enjoy some sightseeing.
I work harder for those clients. I care more about the results. I'd suggest doing a 'Sunday for Monday' for those clients; I use up personal favours with journos for them. The same goes for the rest of the agency team.
To the anonymous comment in the previous post, yes, it is a business transaction and you do get a pay cheque. That is what counter-balances the crap clients.
The good clients - the ones that demand great results, but also listen to advice, the ones that are fair, the ones that are nice, civil human beings - they get better service.
In just about any knowledge-based job there is a need for positive working relationships. Good agencies thrive as a result of good leadership. Likewise, an agency-side team will always perform better with the client taking on a positive leadership role.
Agencies are very into 360 feedback. It wouldn't hurt if in-house PRs were appraised the same way....