"Mobiles not very important"...says Carphone Warehouse...
I've just been reading this story on The Reg...the headline of "Teenagers prefer mobiles to sex" attracted my attention.
It's about the Carphone Warehouse's Mobile Life survey, announced today. The full press release can be seen here.
If I'm reading it right, while The Reg's headline is kind of accurate - in that in the 16-24 year old age group (so not entirely made up of teenagers), the majority of respondents stated that they'd least like to give up their mobiles over sex, chocolate, alcohol or tea and coffee - it doesn't quite tell the whole story.
In fact, much to the disappointment of the Carphone Warehouse, I'm sure, in every other age group surveyed (up to the age of 64, 'cause people older than that can't use mobiles of course...) respondents said they would rather give up their mobile phone than any other the other items! Well, that's not strictly true, as 25-34 year olds said that they'd sooner give up alcohol than their mobile...by 1%. Everything else was more important though.
So, for the vast majority of the UK population, tea, coffee, alcohol, sex and chocolate are more important than their mobile phones.
Nice job, Carphone Warehouse! I wonder how much that cost..?